Vicco Laboratories was founded in 1952 by the late Mr. Keshav V Pendharkar. In 1959, the late Gajanan Keshav Pendharkar joined his father in their family business. He managed to develop the world's first Ayurvedic toothpaste with 20 rare natural medicinal herbs. He played a key role in the release of the first yellow face cream, known as Vicco Turmeric Skin Cream, an Ayurvedic product.